Bruster’s of North Olmsted has been a client of Shout Hero for 3 years. Using our organic strategies supplemented by different ad campaigns, we have been able to help Bruster’s become a staple in their community and on social media.
Instagram is an extremely valuable asset for Bruster’s North Olmsted. Instagram Reels has become a priceless tool for growing our audience as platforms begin following the new wave of short-form video content.
Reels gave us the opportunity to repurpose the content we have created for the franchise on TikTok. Every single video posted to Instagram Reels has gone viral on a scale that has forced us to mute the account’s notifications because of the insane amount of notifications we were receiving.
The account is still undergoing an extreme spike in our following, gaining upwards of 150 followers per WEEK since the start of the year.
We organically have become the most followed location out of every franchise account, aside from the corporate BrustersFresh account.
Due to our organic success, we have been able to utilize paid ads to target our audience and achieve very specific goals. From gaining over 1,300 new rewards members, to organizing special events, we have found success in every ad campaign.
Pairing these paid ads with our organic outreach will only lead to more success.
Going viral on TikTok has significantly changed the game for us. We have been able to consistently grow with each new video. There are several different tactics that we used to achieve this success and grow our audience.
Our most successful tactic has been creating our own Series’ that users continue to follow and come back to our page for. We also used whatever was trending on the platform at the time and associated it with their delicious ice cream, creating both entertainment for our audience and an advertisement for the business.
Lastly, it is important to us that we create engaging content. We want people to talk about our content, comment on our videos, or even share it to their friends. These engagements are the key to consistently growing and branching out.
Our TikTok account has reached Bruster’s fans all over the country. We’re always hit with comments asking where they could find the nearest scoop of Bruster’s. Other users become nostalgic and are reminded of how much they love Bruster’s.
These are our most important followers. It’s not just about gaining any followers, it’s about gaining followers that are able to connect with us on a personal level.
Bruster’s Ice Cream has become a staple for fun content on TikTok and Instagram. This has helped us sustain a strong community of followers and ice cream lovers around the world, who now know what Bruster’s is because of our viral videos.
We consistently get “fan” shares, comments, and messages. Users will comment on our posts how much they love visiting their local franchise, despite it being in a completely different state.
We have also been able to keep a consistent conversation going on our posts and other related content. It has gotten to the point where users will tag us on other account posts as they talk about their love for our content and Bruster’s Ice Cream.
Lastly, we receive countless comments and messages from followers and viewers about visiting us, unaware that it is actually a franchise of over 200 stores. Being able to introduce a whole community of new customers has been one of our strongest accomplishments.
As our content has become more successful, it has created our very own niche on TikTok and Instagram, identified by the hashtags that we use. The platform algorithms recognize that our viral content contains these hashtags, so it includes any other post from any account that uses them. In other words, we have been able to create our own section of viral content on TikTok and Instagram, benefiting every other franchisee account that uses the same hashtags as us. Here are just a few examples of the impact we’ve had with these branded franchise hashtags.
We have had immense success and virality with our content on all platforms. We have been able to both make current trends our own, and come up with original ideas that end up starting our very own trends.
As we have become more successful, many other franchise locations have mimicked our style and ideas. This makes sense, because if it works for us, it should work for them.
We take pride in knowing we have been able to set a standard of what the franchise content should look like. Sometimes our trends work for other locations, and other times they aren’t able to execute it properly.
Regardless, users have come to expect a certain style and level of content when it comes to other franchise accounts.
